NÜTRL is a vodka seltzer brand that is proud to be one of the few that use real vodka and juice to create their beverages. Due to NÜTRL’s rapid growth in North America, I was brought on to conceptualize, develop, and designed their first national paid ad campaign featuring Chloe Fineman as “Gunter”, the vodka seltzer sommelier. In addition to the campaign itself, which took form in traditional advertising, we created content for social media, the Uber app, OOH, and more.

Additionally, we celebrated the release of NÜTRL’s new flavor, orange, with internally facing work to celebrate both the new flavor and the team behind it.